This is the data published by Percent Mobile, in June 2010. My own company’s site analytics roughly corroborates these data; 9% of our site’s traffic comes from a mobile device. Percent Mobile also alleges that global mobile traffic had grown 32% during the 6 months prior to their release (here is a link to the Percent Mobile site report)
In fact, it seems to me that the accuracy or precision of the Percent Mobile report is not terribly relevant. The trend towards rapidly increasing levels of mobile traffic is a given. Indeed, according to Mary Meeker, the ex-head of Morgan Stanley’s Technology Research desk (and now a partner with Kleiner Perkins), a majority of Internet traffic will originate from mobile devices sometime in 2013. In two years or so, more than half of all global internet traffic will come from a mobile device! Copied below is a slide from Ms. Meeker’s presentation in which she pushed this prognostication onto the world.
So, what are the implications for online retailers? This is a profound question. I recently wrote and published a white paper entitled: “The Mobile Explosion – mShopper Whitepaper on M-commerce – Jan 2011”. The paper discusses this very issue in some detail. It is quantitative, based on real data, and presents a strong case on why retailers must go mobile ASAP. Better still it offers the 7 tips to help retailers flourish in the new mobile commerce world! Click here to download this white paper. The white paper is free with no strings attached. That said, I would surely love to hear your comments and feedback!