Posts Tagged ‘iPhone’

Hi Everyone: I wanted to share a very fun announcement from my company, mShopper!

August 27th, 2010

mShopper is a Boulder, CO technology start-up that developed an easy, fast, and amazingly affordable way to help any retailer sell products on all mobile phones. We’re gearing up for our commercial launch after Labor Day and just launched a little teaser marketing campaign leading up to the launch. I attached a link to the first of two videos; the second video comes out next week. You can watch the video at http://www.mshopper.com. Would love to hear your thoughts. Thanks everyone!

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July 15th, 2010

Hi all, Forgive me, but I could not resist….My company, mShopper.com just put out its first release.  I am so very excited.  What a long strange trip it continues to be…

FOR IMMEDIATE RELEASE (JULY 14, 2010)

Media Contact
Kathryn Wardell
VP of Merchant Services, mShopper
Kathryn.Wardell@mShopper.com/ 720-279-8028
www.MobileCommerceMadeEasy.com

MSHOPPER® DEBUTS REVOLUTIONARY, PATENT-PENDING MOBILE COMMERCE PLATFORM
mShopper’s self-service, SaaS, mobile commerce platform enables merchants to design, launch, market, and promote a fully-versioned mobile store in hours, not months!

BOULDER, CO. JULY 14, 2010 — mShopper®, an emerging leader in mobile commerce, today announced a beta test of its self-service, SaaS, B2B Mobile Commerce Platform™. mShopper’s goal, according to company officials, is to allow retailers of all sizes to design and launch a customized mobile commerce application in hours, not months.

mShopper emphasizes the overall simplicity of its platform. Merchants follow a self-service wizard to upload their existing product data feeds, design custom branded mStores™, merchandise their hot deals, market their mStore with text alerts, and measure performance using built-in analytics. A fully versioned iPhone, Blackberry, and Android compatible mStore can be launched, according to mShopper, in under two hours, without any development, technical resources, or up-front investment.

mShopper’s CEO, David Gould, commented on a recent Forrester Research study. “The report found that 74% of the surveyed retailers had a mobile strategy or had plans to develop one, and spent an average of $170,000 to launch a mobile site.” Mr. Gould continued: “mShopper can launch an elegant mobile commerce solution for merchants in hours for less than $100. We save retailers tens of thousands of dollars of unnecessary investment and guarantee that they can have a store now, in time for the current back-to-school season.”

According to Mr. Gould, “mShopper’s mission is to generate mobile revenues and ROI for its merchants, not just build them an mStore. At the end of the day, it’s not about technology enablement; it’s about sales. In fact, our pricing is structured so that we really only get paid when we succeed in driving sales and ROI for our merchants.”

The company points out that its Mobile Commerce Platform includes a suite of self-service marketing tools that merchants use to promote their stores. GetFirstDibs™ represents mShopper’s patent-pending, SMS-based, consumer outreach tool. It allows merchants to build a database of fully permissioned mobile numbers and then send mobile alerts and special offers to this opted-in consumer group. In addition to mobile website creation, mShopper will provide merchants with downloadable apps available from the popular app stores: Apple, Android, and Blackberry.

“I knew I needed a mobile store to sell to my on-the-go moms, and mShopper made it easy to go mobile,” noted Heather Burns, founder of baby products retailer SmartMomma and beta program participant.

mShopper’s beta program began in May in partnership with MerchantAdvantage. It launched with retailers representing electronics, apparel, automotive, home furnishings, and beauty products. Beta merchants include Beach Camera, SmartMomma, and Surfside Sports, among others. At the conclusion, August 1, full commercial implementation will follow to provide merchants custom mStores before Q4.

“Our timing is perfect,” Mr. Gould added. “Most retailers understand that their shoppers are spending considerable time researching products on their mobile phones. However, only 12% of the top 500 Internet retailers have optimized their sites for mobile phones. This represents a huge growth opportunity.”

“Until now, going mobile has been incredibly difficult,” Mr. Gould continued. “Retailers had to contend with the complexity of platforms, interfaces, and browsers; not to mention the unique needs of their easily distracted, multi-tasking mobile shopper. mShopper took these challenges into account when creating the Mobile Commerce Platform.” In conclusion, he added: “We love our clients and love making money for them. We cannot wait until the 2010 holiday season.”

Notes to Editors:

• mShopper formally launched its B2C mshopper.com PriceCrusher platform in August 2007.
• CEO David Gould is a graduate of Harvard Business School and was the former Director of Mobile Content for Virgin Mobile
• mShopper’s Mobile Commerce Platform utilizes a proprietary shopping engine optimized for the mobile web that allows users to search and purchase with minimal input
• mShopper’s Mobile Commerce Platform can be used with any phone or Smartphone with access to the mobile web
• mShopper’s Mobile Commerce Platform is turn-key, self-service and can easily allow merchants to launch a fully branded and versioned mStore in hours
• Uses the same 128-bit encryption used by global banks for their mobile solutions

About mShopper
mShopper makes going mobile easy! A Boulder, Colorado-based mobile technology leader, mShopper offers a patent-pending Mobile Commerce PlatformTM in a self-service, SaaS application. Utilizing this platform, any merchant can launch a custom-branded, fully versioned mobile commerce store in hours (not months). All the tools for marketing, merchandising and promoting the new mobile presence are built into the platform. Learn more at www.MobileCommerceMadeEasy.com and on Twitter @MCommerceMadeEZ.

About MerchantAdvantage
MerchantAdvantage is a leader in eCommerce tool-based solutions for data manipulation, feed management, analysis, and distribution for mid-sized to Internet Retailer 1000 companies and third party companies. Merchants, marketing agencies, and service providers use MerchantAdvantage to put product catalogs in front of consumers to convert them into customers using multiple marketing avenues. Learn more at www.MerchantAdvantage.com

About Beach Camera
The latest in photography and home electronics since 1983, Beach Camera is where the customer always comes first! Learn more at www.beachcamera.com.

About SmartMomma
SmartMomma is an online baby products retailer, with a physical store location and headquarters located in Raleigh, NC, and concentrating in the sale of baby gear, furniture, toys, and accessories. Learn more at www.SmartMomma.com.

About SurfsideSports
Surfside Sports is the premier action sports retailer online and carries clothing, wetsuits, snowboards, skateboards, surfware, shoes, accessories, and top brands like Rip Curl, Volcom, Billabong, Vans, RCVA, and many others. Learn more at www.SurfSideSports.com

Additional Contact
Ken Barber
VP of Marketing and Product Development
Ken.Barber@mShopper.com

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What does Best Buy know about Mobile Commerce that you don’t?

February 14th, 2010

Best Buy continues to go mobile, in a big way.  The company recently announced that they intend to heavily emphasize mobile marketing in 2010 and beyond.  Why?  Well, the bottom line is this:  people are mobile.  They are out and about in lives that get busier and more hectic with each passing day.  And the common thread is their cell phone.  It is how people stay connected (an odd metaphor considering phones are wireless) even as their lives get crazier.  And now, finally, with the deployment of legitimate broadband wireless networks and devices that actually make being connected somewhat enjoyable, the truth is that if your brand is not mobile, then your brand is not present precisely where your customers are.  As a marketer, that should not be a risk your brand should take.

Of course, going mobile is hard.  The mobile web (and app world), is not the web.  Successful marketing requires a whole new tool box of skills that range from technology to marketing to psychology.  There are no standards in the mobile world.  There are 1000s of handsets, each with different screen sizes, operating systems, and web browsers.  Do you go mobile web or app?  In fact, what is the difference?  Oh and just what is a mobile shopper looking for?  (Hint: save time; save money)  Still, put aside all these difficulties because the question,  “Do I go mobile or not?” is moot. 

Here is how I see it:  Your customers are mobile.  Your competitors are  mobile. Are you?  I think that on my next post, I will discuss how and why the mobile web places incredible pressure on the static web.  Remember, we live in a world that values present value…

By way of disclosure, my company, mShopper, makes going mobile easy.  We operate the world’s only SaaS, self service, turnkey mobile enablement platform.  Feel free to check it out…

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